Had a pleasant day trip to DC on Saturday for the Third Annual BarCamp DC (Schedule | Twitter | #barcampdc).

Location: MLK Library. Ah, in the heart of DC. A wonderful diversity of townies, international tourists, homeless, and, of course, geeks. My kind of town.  I sat in on the following sessions. My notes and commentary:

Scout n Lunch
I missed the whole topic creation confab. Yeah, bummed because that’s where you really meet people and stuff. Weekend sleep is more important, I suppose.

• Spent the first hour just floating from session to session getting the lay of the land of the rooms and format. The environment was collegial and the panel spam was being kept to a minimum.
• Second hour: I think the camp was serving free lunch (courtesy of the sponsors) but, hell, Chinatown was right around the corner. Yes, played some hooky to pay homage to Tony Cheng’s restaurant. Cheng’s is a classic 70s Old School throwback (I could see a spectacular John Woo Triad shootout scene here). The food is nothing overly spectacular (had the tofu-beef and pork dumplings…dim sum station was out this day, too) but, boy, they load your plate.  Good value and I come here as habit/tradition. I digress…

Session 1: Lean Start-up
So the first real session I went to was Lean Start-up with Kevin Dewalt (Twitter).  Kevin runs the DC LeanStartupCircle Meetup and is an enthusiastic student of Eric Reese (StartupLessonsLearned.com) and Steve Blank (Wikipedia):

• He started the session by asking the provocative question of why so many startups fail (he humbly included himself in this camp with two “failed” startups under his belt).  Even though the US is considered the gold standard for start-ups, the vast majority of them fail.
• Introduced the concept of “Lean Startup”. From what I was able to understand, this is a methodology that attempts to apply the Scientific Method to Innovation with a heavy emphasis on hypothesis testing. Based on this testing, you continue to iterate until the final product or market emerges.
• EARLY dry testing of whether a market exists in the first place is crucial. Use tools like Google or Facebook ads to see if there is any real demand for your product. This step is crucial and may save you much wasted time and money. Why go “all in” and build something that nobody wants.  These ideas mirror Blank’s “Get out of the building” and “Customer Discovery” theories.  For the VCs these days, tech itself is much less important than real customers.
• An audience member was touting Mechanical Turks as low cost beta testers. Also, personally vouched for the whole “exclusive beta” marketing strategy (”shh, don’t tell others” technique). Twitter with its lists and Google with the wave invites is doing this masterfully, btw.
• There was some Zen talk about how you approach things without understanding the problem AND solution. I didn’t get that. I still don’t get it. Then again, I’m not the sharpest tool in the shed.

Session 2: How to lead a small business to success
The best way to describe this session is IT Jerry Maguire starring Peter Corbett (Twitter | Blog: Advercation) of iStrategyLabs.  This was one of those classic “How I Did It” talks:

• Basically, went through in detail, how he went from being laid-off from an agency to forming his own successful interactive company (iSL) and developing a nice client list (ie, Geico) in a remarkably short time.
• Pro Tip: An audience member asked how one changes the stance of customers only wanting you (and no one else in the firm) doing the work.  Peter, as the recognized face of the company, gets this all the time.   Essentially, on day one, introduce the person doing the work for the client and set clear expectations.  Create a comfort level and ensure the client has an immediate direct line to you, the principal, for feedback.
• On developing tribes/networks/collaborator relationships: (1) Give, give, give…rarely ask. I’ve heard Robert Scoble share the same advice. (2) Get out and build your personal brand and community.  He did this by building the TwinTech parties, others have created user groups, etc.
• On a side bar, he used a lot of relationship metaphors for business (”Having never seen the bride naked until after the arranged marriage”…basically, test drive with some potential collaborators on a small project to see whether a long term partnership ought to be forged. Can we work together?). In the end, business is relationships.
• Uber Secret Pro Tip: “People want to buy, not be sold.” This maxim is the foundation of Peter’s “trade secret” method of closing sales.  He sheepishly shared that strategy to the audience, and well, I’m not going to share it here.  You should have been there.

Session 3: Freelancers lessons learned
The topic of this session had to with freelancing (or creating startups) when you are working a full time “real job”:

• This one was sort of a mishmash, I think, primarily, because there aren’t too many universal maxims when it comes to this topic.  Every situation is different, and you could see that play out as the various panelists had opposing opinions (some said to disclose with your employer, others said “what you do in your spare time is your business.”).
• Nice anecdote of when you go to a networking event, someone hands you their card…then 8 seconds later (”are you cool?”) you get handed their other card.
• There were some obvious no-brainers: don’t work on stuff that directly competes with your employer/client, don’t work on outside projects on company computers, etc.
• Funniest moment was when one of the audience members revealed himself as an IRS taxman (we knew something was up when, earlier, he effused praise for the Agency). I gotta wonder if that then stifled the openness of the rest of the discussion especially around tax issues.

5 PM Session
My mind, much like my stomach after Cheng’s, was pretty full at this point.  I was spent, man. Exit.

I learned a lot of stuff. I hope I contributed some points as well (at least, this post will be a small contribution to the community).  I love the unconference free-form dialogue concept and will be back.  Great job by the organizers, sponsors, and the grande dame MLK Library!

More Recaps

• Technorati Search
• Clutch Cargo Lips: BarCampDC Take 2
• Network Solutions: Event Review: BarCamp DC 3
• Political Activity Blog: Another great #Barcampdc experience
• Russell Heimlich: BarCampDC 3 Recap
• TechCocktail: Barcamp DC 3 Recap

*4 Twitter references…5….in this post. Who do I send the Lincoln to?

ButtonALL was recently featured in Eleftherotypia…if your Greek is rusty that would be the Athens Free Press, one the largest newspapers in the country.

I honestly haven’t been this excited about a press clipping since we made Indian MTV.

Tried Babelfishing our excerpt (right under the section that highlighted the Cannes Film Festival’s website. Good company)….I think they’re saying nice stuff:

On line has the knownest search engines. Second the more basic e-encyclopaedias and e-dictionaries. Third [diasimotera] sites social networking. And last [istotopoys] online markets. Exists also the vertical right column with red [tetragonakia]: they are [istotopoi] alternative briefing and search. All these together now link forces in order to they give whenever him you want valid answers in your any question. You you write what you want to find in the Web and or leave the all machines together to remove the snake from the hole or select that from “[koympakia]” considers that will help you more in your search. As if you keep e-[tilekontrol] that is to say. And best: can add yours “[koympakia]” strengthening still more your [diadiktyako] “toy”. You it will become essential!

Hey, sorry, we haven’t blogged in a while.  With the success of ButtonALL Canada (Buttonalll.ca), we’ve been deep into working on further international releases in the coming months.  Also, “PROJECT 2″ is getting worked on.  You’ll love it!

Expect a flurry of news in the next couple of weeks.  Sleep?  Who needs it?

Today we launched the Canadian version of ButtonALL (see press release below).  This is the first of many international releases.  I recently visited Toronto (an annual tradition + direct flights from Richmond via Canada Air…no joke!), and I just love that city.  In some ways, it’s actually better than NYC (Canadians sometimes jokingly refer to Toronot as Manhattan-Lite)…Actually, Toronto has a superior Chinatown and the Island Park Systems is better than Central Park in terms of an accesible urban getaway (though not as good our James River Parks :)).  The hipster Kensington Market does not seem as gentrified as the Village (feels like 80s Village).  Better beer.  Enough rambling, here is the press release:

ButtonALL.ca, the All-in-One Canadian Search Engine Launches

Richmond, VA (PRWEB) October 17, 2008 — 4What, LLC today announced that ButtonALL (http://buttonall.com), a leader in all-in-one, customizable search engines, is expanding to Canada (http://buttonall.ca).

ButtonALL.ca features a single-screen interface consolidating the most popular search engines used by Canadians. The ButtonALL default search buttons are organized topically by rows or channels: search, reference, people, shopping, Canadian news, and French news (Canadienne Nouvelles). Each channel features one search button highlighted by its red color. Rotated frequently, Red Buttons represent the hottest and newest websites. For ButtonALL.ca, Red Buttons will heavily feature homegrown Canadian websites.

“There is certainly a lot of crossover and similarities, but I think many American Internet companies take Canada for granted almost treating Her as an afterthought, a ’51st’ state,” said 4What, LLC Co-Founder Wray Mills. “ButtonALL.ca takes into account those websites that are most used by Canadians from British Columbia to Newfoundland, from Quebec to Ontario.”

In addition to the default search channels, users have the power to add, delete, and re-arrange channels based on their personal interests. Over 80 topical channels (400 search engines…everything from recipes to video game cheats) are available for users to customize their search panel (http://buttonall.ca/search/customize).

“We’ve made ButtonALL ridiculously simple to use. No logins are required. Once you’ve configured your search engine the way you want it, the preferences will be saved on your browser,” added Mills.

ButtonALL.ca features a number of add-on Canadian city channels where users can search the local newspaper or classifieds. The inaugural city search channels include Calgary, Edmonton, Hamilton, London, Montreal, Ottawa, Quebec, Toronto, Vancouver, Winnipeg with many more in the pipeline.

According to the Canadian Internet Use Survey, 19.2 million Canadians (73% of the population aged 16 and older) use the Internet for personal reasons. Canada is the 16th ranked country in the world in both total Internet users and percentage of population using the Internet.*

*Source: internetworldstats.com

About 4What:
4What is an Internet startup focusing on innovative online products, applications, and systems solutions. 4What is the creator of ButtonALL, a one-stop search engine aggregator. 4What is headquartered in the farmlands of Goochland County, Virginia, with offices in Richmond, Virginia, and Baltimore, Maryland. Our corporate workforce currently consists of more horses, dogs and cats than software engineers. For more information visit http://www.ButtonALL.com.

As we prepare for our VC coming out party up in DC, I guess you could argue the timing couldn’t be worse.  There is so much “sky is falling” chatter right now.  Jason Calacanis’ latest prediction:

It’s my (belief) that the economic downturn will be much worse than it is today, and that 50-80% of the venture-backed startups currently operating will shut down or go on life-support (i.e. 3-4 folks working on them) within the next 18 months. 
(It looks like Jason asked TechCrunch and Alley Insider to take down their verbatim reprints…Read Full Email Here while it lasts…or just sign up for his email).  

Here’s the good news for us: Heck, we’re already 4 dudes and a Rails box.  No offices (except for our Starbucks board room), no stupid expenses, tiny overhead….All code, no filler.  Recession, Depression be damned.  Why does history always repeat itself?  Didn’t we learn anything from the nineties.  Glowing aluminum signs, Aeron chairs, Killerspin ping pong tables….Get mad.; Bootstrap!  

In the previous world (ie a couple weeks ago), VC money was the opiate of the tech masses.  One should always see VC money as simply a catalyst for your startup chemical reaction.  Even if you don’t have it, the chemical reaction still occurs, just at a slower rate.  If VC money is treated as the reaction itself, then you will be in that 50-80% that goes to Pets.com heaven.  

Our first little venture is already breaking even.  We’re expanding/improving our current product line every week and have two more exciting projects in the pipeline (including an iphone app).  Personally, I’m bullish.  Every decision we make here at 4What is based simply on whether it makes money.  That should be the golden rule in the best of times and the worst of times.

Either DC is the Technology Promised Land, or there are a bunch of alcoholic IT professionals up there.  I met up with Laz (of Baltimore) at the sold-out TwinTech happy hour (read all the press).   Happy Hour as in free booze (good booze, too, except, for, maybe, the strawberry champagne).  Damn, this was an impressive event featuring a cast of a thousand tech folk (all disciplines, all industries) packed in a three floor nightclub.  I really suck at “networking,” but even I could start a conversation at TwinTech/exchange business cards….Speaking of business cards, a quick shout-out to Innsbrook Kinko’s (you guys rock for getting us cards at the last minute!) .  

Richmond (I’m talking to you Tech Council), we need to do something like this!  If you can believe it, DC/NOVA already has two more technology-based happy hours scheduled in the next couple of weeks: September 23, 2008 NEW MEDIA SALON & “Dot Com” NETWORKING PARTY | October 2, 2008 TECH cocktail DC 3.  Like I said, alcoholic IT professionals.

In part, this DC meetup with Laz was also to celebrate ButtonALL’s latest milestone, our first meeting with Venture Capitalists (celebratory post-dinner at my favorite “old-school” Chinese restaurant Tony Chen’s upstairs).  We were chosen as one of ten companies to present at the upcoming Tie-DC Pitch Dinner co-sponsored by the Northern Virginia Technology Council.  This closed private event (no audience) is designed to be an intimate one-on-one session between companies and VC.  We have eight slides, five minutes to make an impression.  Not a lot of time, so we’re thinking about hammering three themes: the demo, our market, monetization, monetization, and monetization.  Stay tuned!

Damn, with press like this (Startups: your web site sucks), who the hell needs the Big Conference launch?  Well, there’s that old adage any publicity is good publicity even if “they” say you suck.  But seriously, we start-ups should heed some of Scoble’s advice (1) leverage video (which we’re NOT currently doing, but should.  None of us are telegenic, but I guess Scoble is living proof that you don’t need to have a hot geek chick host and a Panasonic VariCam to do this) and (2) explain the pain that your start-up solves (This seems to be Commandment Number One: see Kawasaki, Calacanis (1 | 2), Solis).  

How does ButtonALL stack up on pain relief (or at least, our attempts at communicating our pain relief message)?  Right now, I think we do a fair to middling job in describing our “value proposition.”  The home page is purposely simple (deceptively simple…Google is our role model on that decision).  No signup barriers, and a default screen that even a caveman’s grandmother can figure out (actually, field-tested with Grandmothers…none were harmed).   There are only three links right now that go to pages that describe how we deliver our solution (About Us, What are the Red Buttons, and Customization…the first two links economically double as gateways to this blog)   Customization, of course, is what makes us cool, useful, and different as an all-in-one search engine.

So I guess to follow-up on Scoble’s post, Commandment Number Two might be don’t launch anything this week (September unless you are freakin insane…Let’s see…

70 companies debuting at Demo
+
53 companies launching at TechCrunch50 (plus a 150 companies in the demo pit…see why ButtonALL chose not to demo pit.)
=
273 New Launches + Every tech journalist going to California with an aching in their heart*.

So call us crazy, next week we plan to blast a press release and launch a new website… It’ll make sense once you see it, eh. (I’ve been furiously working on it all day).  It’s almost akin to counter-programming the Super Bowl or Olympics.  Yeah, it’s gonna be the moral equivalent of the ESPN Cheerleading competition.**

*For my Richmond readers, Janet Martin Band’s cover of this song is almost as good as Zeppelin’s!
**Speaking of cheerleaders, I need to send a shout out to my good friend Marni Singer.  Marni is the first person that I ever met who actually competed on ESPN’s cheerleader challenge (where she brought it on).  She went on to law school at Emory, passed the bar, and joined the rat race.  She recently quit that racket to follow her dreams of opening a dance studio in Atlanta, Georgia teaching young children.  That, my friends, is a real start-up.  None of this Silicon Valley bullsh…

We had an incredibly productive meeting last Friday at our Short Pump branch office (ie, Starbucks…LOL, which one?…as Wray pointed out, there are literally FIVE locations within about ONE square mile– TWO in Short Pump Town Center, Lauderdale (our branch office), Barnes and Noble, and Target–that’s not even counting Cox Rd, Gaskins, and Nuckols).

Number one item on our agenda was TechCrunch50 (or rather TechCrunch 53).  Should we accept the demo pit invitation and go in the hole for $5,000?–($3,000 for registration, $1200 for 2 plane tickets, $450 for hotel, $150 for car rental, $100 for meals (that’s underestimating cause it’s me…hell, I’ll eat $100 in San Fran Dim Sum alone), and $100 for shwag)

First off (reading from cue cards ;)), it was an honor to make Second-Team All-American .  Considering this company is only a couple of months old, we couldn’t be more excited about getting a runners-up nod.  It’s like getting external validation (West Coast Tech Gods validation, no less) that we’re on some kind of right track strategically.  More importantly, Wray just shared some recent “stickiness” statistics for August.  People are using ButtonALL.  They are starting to customize.  And they are definitely returning.  Man, if we can just get it into more people’s hands…

So why not just go to TechCrunch50 then?  Look, it might be different in California, but in Virginia, Five Grand is a lot of money for a “garage” startup.  The promotional ROI is difficult to forecast (especially, with the focus of the event being on the 50 debutantes).  As for “venture funding,” honestly, we don’t need it right now for this project, and even if we did…Wray brought up a farcical scenario about our current readiness…

• VC:  “Well, boys, we like your company.  Why don’t we meet up in San Mateo in two weeks?”
• Us: “Uh, could you pay for our plane ticket?”
  n00bie lambs to the slaughter!

When you are a start-up, wise bootstrapping is a must.  Cashflow is king, and all expenses must be prioritized by cashflow potential and probability of immediate financial return.  A tech conference, no matter how sexy, just can’t pass this litmus test, for us, for now.  OK, that’s my final word on TC50* (that is until next year when we make Varsity!)

*Postscript: At the end of the meeting, the guys were giving me a lot of grief over this blog post….Ed’s attempt at edgy, Colbertesque humor on the blog….FAIL!
*Postscript 2: Counterpoint: TechCrunch: What Winning TechCrunch40 Did for Mint.com

Here was our submission:
 Top 10 reasons why we should get a free ticket to Techcrunch50. If we win a ticket, we will…

#10. Post the ticket on StubHub or Oakland Craigslist and split the booty with Jason and Michael
#9. Sneak in a bunch of Whedon fanboys where WE would break out into song during his panel (Janye’s Ballad and something from Buffy the musical episode)
#8. SO we can haz tikitz then proceed to do the demo all in MEME and leetspeak wearing Guy Fawkes masks.
#7. Arrington, Scoble, O’Reilly pillow fight! 
#6. Leverage this opportunity to fulfill life-long dream of touring the Rice-a-Roni museum and visitor’s center.
#5. Hire the Tron Guy as our sexy booth girl.
#4. Use ticket as downpayment and upgrade to luxurious exhibitor package. Get adjustable rate mortgage to gap finance the remainder (that would be so California)
#3. Give the conference badge to a North Beach “dancer” with a heart of gold working her way through community college to start-up a new media company.
#2. Utilize edge of ticket to cut victory cocaine lines after winning TC50 all the way from the demo pit.
#1. Hasn’t our Technorati Authority 2 blog already given you guys enough heat? 

Contest Rules:

• Contest Rules via 1 | 2
  Whoever does best BLOG POST on top10 reasons why they should get free ticket to techcrunch50 gets a free ticket. maybe top 3 will get it 04:50 PM August 15, 2008 from web
• Contest Submission Directions via
  when done send your blog post URL to me with an @jasoncalacanis and @techcrunch reply on twitter. happy hunting folks!!! 04:51 PM August 15, 2008 from web
• Contest Ends Sunday, August 17, 2008, Midnight PST via (update: contest was extended to Monday, Aug 18, 12 PM PST, via): 
  @bradhill that’s classic BH! @techcrunch - contest will run until Sunday midnight. 4every 20 blog posts i’ll pick one winner. got 10-15 now 09:02 PM August 15, 2008 from web in reply to BradHill

This Contest has ended, but since people are still googling here looking for a free ticket, I’ll keep track of other contests:

• Best Mark Cuban Question via  best question for Mark Cuban gets a free ticket to TechCrunch50! @techcrunch please retweet. 41 minutes ago from web
• Mint Contest: Win a Free Pass to TechCrunch50 | How Minty Are You? (hmm, don’t even bother on the “story” contest part…blog guy’s gonna win that one)

More Submissions:

• A little bit here and a little bit there: Top 10 Reasons I should get a free TechCrunch50 Ticket
• Brad Hill Weblog: The epic TC50 contest
• Food Channel: TechCrunch50 and the Food Channel
• Jeff “zmote” O’Hara: 10 reasons why Jason Calacanis should give me a free ticket to Techcrunch50 WINNER via
• Infinitely Media: Top 10 Reasons I should get a free Techcrunch50 invite
• Kansas City Startup: Top 10 reasons why I should get a free ticketed to TechCrunch50  WINNER via
• Learnanyway: 10 reasons I need to go to TechCrunch50
• michelleherrin.com: Top Ten Reasons I Should Get a TechCrunch50
• RXMEDICALEXPERTISE.COM: 10 reasons I need to go to TechCrunch50
• Sexiest Geeks Alive: Top 10 reasons SGA needs a TC50 ticket! (Or more than 1!)
• TheRealBennyLava: TechCrunch50 and the 50 Reasons I should go for Free WINNER via
• uLiken Media: 10 reason not to attend Techcrunch 50 
• Webalytics: Top 10 reasons I should be Jason Calacanis’ guest at Techcrunch50 
  • george @ southernohio.net Google is telling me “This site may harm your computer”…fyi

Update!:

• Amid Conference Halls and Keynote Speakers, a Rivalry Forms Brad Stone, NY Times, April 28, 2008 (response: TechCrunch: Pouring Our Heart Into TechCrunch50 | calacanis.com: A blog post regarding the fact that I’m still retired from blogging)
• My notes: This contest, this “war”…G-E-N-I-U-S…I’m taking furious notes learning from these masters. Chris Shipley is not a dude?
• Next step suggestions: (1) Partner with Mark Burnett on a TC50 reality show (for G4?).  (2) Create an East Coast TC50 (for selfish reasons) in New  York on the weekend of the next Demo. (3) Eventually, make it international (once a quarter)…rotate cities: London, Australia/New Zealand, Tokyo, Beijing, Seoul, Dubai, Tel Aviv, Paris, etc
• Commentary Responses 
  • Adorkable Grrl: Twitter sent me something useful: Demo vs. TechCrunch50
  • The Blog Herald: New York Times examines the rivalry between TechCrunch50 and the …8 hours ago by Matt Craven 
  • CenterNetworks: A Bit of Advice for Startups
  • The Inquisitr: TechCrunch50: $3.5 million x Disingenuous
  • Loïc Le Meur blog: Conferences need revenue too whatever business model they have
  • Spark Effect: The Demise of Demo… by Michael Arrington
  • Startup Chatter by Donna Bogatin: TechCrunch50 Rejects Hundreds of Startups
  • Voodoo Ventures: We’re Demoing at TechCrunch 50

BTW, real quick…just for our blog readers, ButtonALL Customization is NOW ON!  I’ll “press release” this a little later, but just so you know…

Went to see Poison last night with a couple of good friends…for the kitsch value, mind you :)…It appeared all of Richmond (or, rather, Mechanicsville, Short Pump, and Midlothian) was there rocking out.  I’ve never seen Innsbrook/SnagaJob so packed, and I totally forgot that Poison had so many hits (I was just there for “Every Rose Has Its Thorn” and that Toyota song)…Almost every number they played was a radio/MTV hit; of course, the set was only like an hour.  Poison is getting old (which made me feel old) as they were breaking up the show with lots of solos (where the rest of the lads would go in the back and catch their breath/get oxygen?)…Well, back to the glam rock world of the Internets…

The Next Two Weeks for ButtonALL:

• Finish second press release announcing “version 2″
  • Thank those who have already blogged about us and give them a heads up of customization.
  • Push to some high enders
• Decide whether we should “accept” TechCrunch50’s invitation to DemoPit (see 2007 DemoPit Companies)…
  •  I was really enjoying the discussion/camaraderie going on in the TC50 discussion section of the FAQ.  It has been a therapeutic support group where my band of brothers (and sisters) shared stories.  Someone likened the whole process to that agonizing wait to see whether you got into college.  As we posted previously, we didn’t get in, so I guess that makes DemoPit our “safety school.” Anyways, they turned off the discussion on that thread. BOOOOO!
  • Email a couple of 2007 pit companies…One poster (Ralph) on the FAQ had this interesting metric: “It seems that 21 companies out of 100 TC40 DemoPit companies got “documented funding” AFTER the event. Perhaps another group got unpublished funding. The amounts on the top 19 range from 1.3M to $12M. So if your objective is to get funding, this may be a good route.”
  • DemoPit is $3,000 (free table for a day, 2 tickets).  Exhibitors get 3 days, bigger table, 4 tickets, VIP dinner, etc for $10,000. A wise Englishman once said, a grand don’t come for free (and neither does three or ten plus plane ticket/hotel).  We’ll go in the credit hole if we decide on a California road trip.
  • What are we looking for? Funding or Exposure?  Not funding, because we’re way too newbie…IF they were interested, VC would want half, Eddie, at this stage of our company.  So, the ROI is centering around “exposure.”  No doubt, the conference will be full of A-Listers, but whether they go slumming in the basement with the Morlocks?
• Create ButtonALL Favicon
• Blog about our new red buttons: Cuil, Knol, Bebo, Etsy
• Blog about our new channels as we post them.  Eric has already created a couple for anime otaku channels…
• Submit to other startup websites/events: National: Elevator Pitch; Scoble?; There are some local ones too (I’ll post the links soon)… 
• Finally, Download Unskinny Bop off Itunes, then Detox myself and listen to Slayer for a couple of hours.

ButtonALL’s End of Year Milestone Goals (tentative):

• 50,000 :: 100,000 :: 500,000 :: 1,000,000 searches
• 100 :: 500 :: 1,000 :: 2,500 :: 5,000 :: 10,000 customized search users
• $100 :: $500 :: $1,000 :: $5,000/ month profit